What is a Video Production Brief? Why You Need Creative Brief in Video Marketing
In any creative production industry, a brief is usually a good idea.
Videography briefs are so important, and they form a blueprint for everyone to work from, and also a key communication tool, to help ensure everyone is on the same page.
In this guide, we’re discussing the role of the brief, and what sort of information should be contained within. Working to write a video production brief template will help you to make sure you provide the sort of information that is actually useful and keeps everyone aligned when bringing your project into reality, from the pre-production checklist through to the post.
What is a Video Production Creative Brief?
A video production brief is simply a document, often digital (and sometimes evolving) that outlines numerous aspects of the strategy and approach taken in the video you wish to make.
It outlines everything from strategy and target market to how the video will be shared and distributed when it is made.
Each video production company may have its own video brief template and work closely with the client to fill in the details. It can be completed with a focus on individual types of video content, for instance, it may look very different if the ambition is to create a commercial video for those looking to make a music video or a movie.
What a Video Production Brief Includes
As mentioned, the video content brief can vary greatly between different companies and video production companies. Many of the aspects usually included are listed below.
Target Audience
The target audience may be one of the most important aspects, as it outlines who the video is intended for, and therefore the approach that should be taken. A car video would work to a very different videography brief to a video for a new type of medication for elderly people.
If you look at the work of Insight Studios, you’ll see a varied collection of videos that shows the flexibility of a creative team of professionals.
The Purpose of the Video
Why is this video even being made? What is the purpose of your video and what is trying to be achieved? By understanding this and ensuring that everyone understands the video’s creative brief, you ensure that it is more likely to meet its objectives.
Tone
The tone of the video can feel like quite an abstract thing, but it is a key component. For example, if you are going to try to make a video to promote a serious product then a comedic approach might not be a good idea.
Key Messages
What do you want your video to say in its core message? When it comes to corporate films, the messages might be different from advertising or even artistic film projects, so the video shoot brief will represent this.
Timeline
How long do you have to create a video? Specific outlining of dates, such as when the production phase will take place, can help you to sketch out a timeline and stay within this timeline.
Distribution
Where will the video be distributed and how? This information can be outlined within the brief, and help to inform things like the render qualities and file formats of the videos required, and sending it to the relevant people both for approval and then eventually to be distributed.
Budget
Pretty much every video content brief works to a budget. It could be millions, or it could be relatively small, but to make the most out of your budget, including it and planning accordingly is vital.
How to Structure a Video Production Brief Template:
- Introduction: This part should include a summary of the video project, including the film’s goal and brand audience.
- Objectives: Outline the specific goals or outcomes that the video is expected to achieve.
- Style: Describe the video’s tone and aesthetic. This might include the general appearance and feel of the website, as well as any specific visual or audio features that should be included.
- Content: Outline the main points or themes that the video should cover. This might contain information about the product or service being advertised, critical phrases to communicate, or any other pertinent information.
- Length: Specify the desired length of the video.
- Format: Choose whether you want the final film to be in a TV ad, a social media video, or a webinar.
- Target audience: Describe the video’s target audience, including any demographic or psychographic information that will be useful to the production team.
- Distribution: Indicate how the video will be distributed and where it will be viewed (e.g. on social media, on a company website, at a trade show).
- Budget: Outline the budget for the project, including any specific requirements milestones, or constraints.
- Deadlines: Specify the timeline for the project, including any key milestones or deadlines.
If you write a video production summary following the steps above you can have a clear, concise, and creative brief template that will help the production team understand your video needs.
Other Relevant Information
There may be other relevant information to detail such as where the shoot will take place. Here in beautiful Saudi Arabia, Insight Studios can offer access to ultra-modern cities just as easily as offering stunning historical and natural locations.
There’s room within a good creative brief for video production to outline anything that will be important through the production process.
Summary – Using a Production Brief For The Best Results
You wouldn’t go into a new marketing campaign or product launch without a plan, so don’t go into your video shoot without a brief.
Our experienced team at Insight Studios is proud of our abilities to help you to create the perfect brief and use this to bring your visual dreams into reality. Reach out to us to see how we can unlock the potential of your ideas.