Choosing The Best Corporate Videos Production Company

Finding a corporate video production company is not easy. You will be trusting the brand with your company image, and a lot of people leave it too late to properly vet and consider the corporate video production services they may wish to use.

A quality video can be the difference between your project being effective and successful or not, so it is worth doing your research. In this post, we’re going to explain some of the aspects of choosing the best production company to get the kind of video content you need.

What is a Corporate Video Production?

There are so many purposes for video these days.

Corporate video can refer to any type of non-advertisement-based video that is made for a company or organization. This could include any of the following examples:

• Training videos: Video production that can help to train your employees and educate them about your business or processes.
• Product demonstration videos explaining features or how to use a product, such as software.
• Testimonial videos from previous customers.
• Internal communications and announcements. Often, video is an effective way to spread messages around your company rather than relying on email.
• Brand messaging. Often, corporate film makers are given the chance to make videos to showcase work the brand is doing, for instance, charity and community work.

How to Find The Best Corporate Video Production Company:

You need to know that the company in question has the specific skills it is going to take to produce the video that you will be looking for.

The top tip for anyone looking to find corporate production companies is to check out their portfolio. This way, you can see the sort of skills that the production company can bring to your business. If they have a history of making brilliant corporate videos then there is every chance that you will want to consider working with them.

Check their testimonials, too. A good corporate video company will often be able to show you the track record they have of delivering for clients.

Also, if you have any specific needs for the type of video you wish to make, or equipment, then this is something to check on the company’s website and portfolio. For example, do you need special effects on your video? This is usually only the case with pretty specific video projects. Most corporate videos don’t require the resources of a full-scale movie.

You may also need assistance with things like filming locations, visas, and permissions. At Insight Studios, our planning procedure covers all of this and we can help you with all the paperwork needed to start your video project on the right foot.

Once you have the feeling that a corporate video production company can meet your needs, then it is time to start the discussion with them.

Concept and Planning For Corporate Videos

A lot of the best video productions rely on communication. When you are outsourcing to corporate production companies it is essential that everybody is clear.

When you reach out to a company to begin the process, strategy should be discussed. This is a way to ensure the video is made to suit your needs and that it has the best possible effect when it is released. The process of production is often built around strategy and concept.

In your search to find the very best corporate production company, an initial meeting or conversation is often the ideal first step. This helps you to establish whether you both have a similar idea and vision, and allows you to ask questions. Most corporate production agencies will be able to set up a meeting and discuss their plans to start to bring your vision into real life.

How to Tell a Story in a Business Video:

1. Determine the video’s purpose: This step is critical because it will direct the entire manufacturing process. Consider what you want to accomplish with the video and what message you want to convey. This will assist you in determining the video’s tone, style, and content.
2. Determine your target audience: Knowing who you’re attempting to reach will allow you to tailor the video to their specific needs and interests. Take into account their age, gender, location, and occupation.
3. Create a clear video script: The main points you want to make and the story you want to tell should be outlined in your script. It should have a logical flow and a strong call to action, with a clear beginning, middle, and end.
4. Use powerful visual elements to help tell your story: Visuals can help you engage your audience while also reinforcing your message. Choose relevant and visually appealing images, graphics, and video footage.
5. Narrate your story with a clear, engaging voiceover: A professional voice actor can give your video credibility and personality. Choose someone with a clear, pleasant voice and the ability to effectively deliver your message.
6. Edit the video to make it flow smoothly: This includes removing unnecessary footage, incorporating transitions, and incorporating graphics and other visual elements.
7. Try out the video in a small group to see how it goes: This will assist you in identifying any problems or areas for improvement. To get a well-rounded perspective, consider gathering feedback from a diverse group of people.

Summary – Getting Your Corporate Video Right

All too often, people don’t take the necessary steps to find a reliable and quality video production agency and then put the planning in place to ensure a successful project. Corporate video is a powerful way to provide messages about your brand and showcase your professionalism. Make sure you leave it in the hands of those who truly understand.

At Insight Studios, our experience in making a variety of different forms of videos to an incredibly high standard means you are in safe hands when you choose to work with our team. To start the production process, reach out to us.