Videographers In Commercial Video Production Companies? (How to Find One)

Commercial videography is growing at an extremely fast rate. So many companies & brands are deciding to incorporate videography as a part of their marketing and this means having to find a commercial videographer.

It can be tough to know what makes a good commercial videographer, and where to even start looking for a commercial videographer near your place.

In this guide, we’re exploring some of the criteria for the best videographers out there as well as the ways you can find and vet videographers and commercial videography companies. We’ve got the answers to some of your questions about commercial videography pricing, too.

Qualities of Videographers in Commercial Video Production:

As a client, whether you’re recruiting someone for your business or looking for a freelance commercial videographer, it helps if you understand what sort of skills and qualities they will need.

If you find the following skills in any videographer, there is a big chance that he will be a good hire for your commercial project.

Excellent Knowledge of Video Production

Of course, this one almost goes without saying. Whether you are in the market for like a TV commercial product videography or you want someone who can make a creative advert for your business, they need to show that they have a strong portfolio and can show their knowledge. Videographers often have to wear multiple “hats” and this means showing that they can be adept in making multiple types of videos.

Experience in Pre-Production and Post-Production

As well as needing experience in many types of video, a good commercial videographer will have a strong knowledge of pre-production and post-production, especially if they are working as part of a small team. If you employ a commercial videography company then they will have a team that can handle all different aspects of making a video, from making the initial strategy plan through to the last of the edits.

Reasonable Rates

As with pretty much any industry, getting the best videographers is not always cheap. However, commercial videographer rates shouldn’t be extortionate either. Commercial videography pricing should represent value, but remember that this is an investment in your marketing efforts, too.

Rates vary around the world so be sure to check with a few local companies and freelance video producers to get an idea of the prices in your local area.

Professionalism

A videographer with professionalism is definitely a criteria that you should be in the market for. Professionalism means being communicative, sticking to deadlines, arriving on time to meetings and shoots, and treating the shoot and people involved with a lot of respect.

Passion

For the best results, a commercial videographer with a passion for the industry and their projects is always a good idea. Videography is something that requires a good level of inventiveness and creativity and those who are passionate about their craft will get the best results.

When talking to a commercial videographer you are likely to get a strong idea of whether or not they have a passion for your particular project, it might even be that they specialize in the type of video you need.

Finding a Commercial Video Director (Videographer):

Finding a commercial videographer is about exploring the market in your area and finding somebody who is suitable in terms of their level of professionalism and knowledge, but also somebody who is passionate about the project.

Working with a production company is often required. Finding just one freelancer means that any large-scale productions will be very difficult, so finding a commercial videography company is recommended.

Look for those that have a good reputation. Reviews play a huge part in this, and in the modern age you may easily be able to find certain recommendations for videographers.

Whether you have found a potential videographer on Instagram, Google, or through contacts in the industry, always check their portfolio before moving further. This is a way to check their expertise and see if they have worked on other projects with a similar scope to your own.

Finding a commercial videographer isn’t always easy, and you should spend some time doing a bit of research before making any final decisions.

Summary – Reach Out to a Commercial Videographer

Here at Insight Studios, we know that it isn’t always easy to find a quality videographer that aligns with your specific goals.

We recommend taking part in an initial consultation, which is why we are always happy to talk to those who are interested in working with us, to see how we can potentially help to bring their dreams and visual goals into reality. Commercial videography can be a powerful tool, but only if you work with skilled professionals. Contact us today to get started.