Corporate Video Production: What Defines a Talented Corporate Videographer?

Corporate videographers have a crucial role to play in the modern age, with more and more companies searching for corporate video services for advertising, staff onboarding, events, training, web content, and much more.

So how do you know how you can find a good videographer for corporate events? When approaching a videography company, how do you know what you should be looking for if you want the very best?

What is Corporate Video Production:

Corporate Video Production is the process of creating a video that reflects your company’s values, mission, and goals. It is a way to communicate your brand with customers, employees, vendors, and other stakeholders.

A corporate video can be as simple as a one or two-minute video or as complex as an entire series of videos that showcase everything from your company’s history to where you are now and what lies ahead.

Corporate Video Production Process

The process of making corporate videos is usually the same as making any creative video and we can divide it into three main parts:

• Researching your audience to find out what they want and need.
• Planning the content for each video so it tells the story you want to tell.
• Shooting the footage using professional equipment

these three steps are usually the main parts any video production company uses to create high-quality products, and that might slightly defer based on the business type.

The Role of Corporate Videographer:

Corporate video production can have a lot of different aspects to it, and it is fair to say that no two productions are exactly the same. This means that there are a lot of different demands on a videographer.

For example, if you are working as a videographer in the world of corporate video production then your demands could be as varied as taking simple video footage like an interview one day, to product video the next day, and even events such as launches and conferences the next.

When someone works for a videography company or offers corporate video-making services as a freelancer then they will have to be super flexible, and able to understand the requirements of their clients.

Skills You Need TO Make Corporate Video Content:

A lot of people will be searching for these kinds of services and just search for “corporate videographers near me” and approach some companies. This isn’t always the best solution. It’s far better to verify that a corporate video maker has the skills you need, which includes checking their portfolio.

Apart from technical and creative skills, the videographer should have the ability to create engaging video content, meaning that his video marketing efforts should align with the interests of your target audience.

So in order to make a good video your videographer must-have video editing skills that align with your marketing strategy and show your brand identity.

Skills that corporate video production companies should have include:

Flexibility

As we’ve already explained, there are a lot of different aspects to this type of video. Being good at one type of video production may not be enough, you need to be able to adapt to different scenarios.

For example, if a corporate video professional is hired to work on a corporate event, then it is a good idea for them to build their skills in a lot of different areas.

So many different shots are potentially needed, and though it is key to plan ahead, there are also plenty of scenarios it is impossible to plan for. Flexibility will allow videographers to think on their feet.

Filmmaking Skills and Knowledge

It seems obvious of course, but a strong knowledge of the industry is required, as well as equipment and the process of filmmaking, from pre-production and planning through to the process of editing and post production.

An understanding of framing, video techniques, lighting, and more are required to create the very best results.

Filmmaking is a nuanced art and a lot of experience and knowledge is required to create the best possible results.

This often leads to higher corporate videography rates for the client, of course, as the very best knowledge does come with a cost premium, but you don’t want to risk a poor quality corporate video, as this can even have a damaging effect.

Communication

Corporate videographers need to be able to communicate with people on set, and often they are working with people who aren’t used to having their video taken.

Communication helps in terms of giving others their directions, and also helping to understand what the requirements of the video itself are.

Even if you are a camera maestro, not knowing the requirements of the client or being able to discuss the project with actors and others on the shoot can lead to terrible results.

Professionalism

Professionalism includes being there on time, producing the job within an agreed time scale, keeping professional dress codes and language throughout the shoot.

Professional conduct is an absolute must for any videography company or corporate videographer. In the corporate world, a professional workforce is always needed to get the best results.

Types of Corporate Videos:

• Brand videos: intended to establish a company’s brand identity and values, as well as to differentiate it from its competitors. They could include things like the company’s mission statement, customer testimonials, and footage of the company’s products or services in action.

• Product videos: Often used to highlight a company’s products and demonstrate how they work. Demonstrations, product features, and customer testimonials may be included.

• Testimonials: Customers or clients discuss their positive experiences with a company’s products or services in testimonial videos. Testimonial videos can help potential customers develop trust and credibility.

• Training videos: These videos instruct or provide information on a specific topic, such as how to use a product or follow a process. Training videos can be used to onboard new employees as well as to provide ongoing training and development to existing employees.

• Recruitment videos: These videos are used to entice potential employees to join a company by emphasizing its culture, values, and growth opportunities. Interviews with current employees, tours of the company’s facilities, and information about the company’s mission and values may be included in recruitment videos.

• Animation: These videos use animation and graphics to illustrate a concept or tell a story. Animation videos can be a powerful tool for communicating complex ideas in a clear and engaging manner.

• Event videos: document and promote events such as conferences, trade shows, and company meetings. Highlights from keynote speakers, panel discussions, and networking events may be included in event videos.

• Explainer videos: These videos explain a complex topic or concept in a clear and concise manner. Explainer videos may employ animation, graphics, and narration to break down a complex subject into easily digestible chunks of information.

• Corporate social responsibility (CSR) videos: convey a company’s efforts to address social and environmental issues. CSR videos may highlight the company’s charitable giving, sustainability efforts, and community-benefiting initiatives.

Finding The Right Corporate Videographer

If you want to make a professional video then it is crucial that you look through the portfolio of the professional or videography company you are considering working with. If you have decided to make a video, whether that is for training or advertising purposes, it is worth making sure you get the job done correctly.

When finding videographers, it is often a good idea to have an initial meeting or consultation to share ideas and make a plan. You will get a good idea of whether you wish to work with someone at this stage.

At Insight Studios, our skilled team have a lot of experience of corporate videos from testimonials to events, and can bring your vision into reality before your eyes. Reach out to us today.