From wheat to wonder BTS
CLIENT
Saudi Modern Foods Factory
Location
Riyadh, Saudi Arabia
Director
Mohammad Naboush
DESCRIPTION
The Documentary delves into the heart of Saudi Arabia’s homegrown pasta excellence Perfetto. Created for the Saudi Made program, this film captures the artistry, precision, and passion behind one of the Kingdom’s leading pasta brands. Through breathtaking visuals and immersive storytelling, the documentary takes viewers deep inside the production lines of Perfetto. From the careful selection of the finest durum wheat to the intricate machinery that shapes each pasta piece, every stage of the process is shown with elegance and detail. The film highlights not only the technical mastery but also the human hands and hearts that give Perfetto its soul.