Commercial Video Production: A Vital Consideration For Most Brands
Most of the world’s most successful brands understand how crucial commercial video production is. A quick look at a huge brand like Apple or Nike will show you a company that is producing huge amounts of visual content, including video.
Commercial video production isn’t just about television advertising. There are many different forms of video that would fall under this umbrella term, as more and more businesses take a video-first approach to building their visual identity.
Benefits of Commercial Video Production
Employing commercial video production services within your business may mean working closely with an external video production agency to handle video content for your brand, which may include the following kinds of visual content:
- Explainer videos to show people new technologies or ideas within your business
- Advertisement and commercial videos to promote something
- Testimonial videos to show the trustworthiness of your business
- Training videos to bring staff up to speed or help customers use your product or service
These are just a few examples.
The benefits of working with a commercial video production company are clear, especially for larger companies with an existing reputation.
- To help with marketing activities. For instance, working with video commercial production companies to create effective ads and commercials.
- To build your brand in a professional way and ensure the correct image is always reflected of your business.
- To provide you with more content to share with stakeholders and customers.
- To encourage people to share your content and to build a wider reach as a company.
How Commercial Video Production Works
Whether you are looking for classic video production for commercials to show on television or as ads on YouTube and other video formats, or you want to employ commercial production companies to work on a full range of training videos, it is important to have a basic idea of how this will work.
Many companies have a very basic idea of how they would like their video content to look, or what the content should contain, but they don’t know how to bring this into reality. Even if you don’t have a full concept yet, the best commercial video production agency will be able to guide you through these early concept stages, through to scripting, storyboarding, and production.
As well as having commercial videographers within the team, great commercial production companies will have a full team of professionals to plan and edit your video, and help with all of the administrative aspects of creating commercial video. This means that for a business using these commercial video services, the process is straightforward.
With the best commercial production companies, you should be able to choose how involved (or not) to be in the process.
It could be that after a few brief conversations, you are happy to let the commercial production company take an idea and run with it. Alternatively, you might want to have a fair amount of involvement or even have the video shoot take place on your own company premises.
Commercial videos can be made to promote everything from cars and other vehicles to bug spray. There really aren’t any limits, and the exact process will vary depending on what sort of scale you need for the video. Do you need special effects, for instance?
The Stages of Commercial Video Production
Usually, the early stages will be planning, and getting everything in place ready for the time when the video is actually shot. In this period, it is important to focus on strategy as well as just what the video is going to look like. You should work closely with an agency who understands that commercial video production requires more than just aimlessly putting videos out there and hoping to succeed.
At Insight Studios, our team strives to understand your target market, and the goals of the video production. This means the best results and conversions as a result.
The final stages are post production where the video is edited and polished, and things like sound and visual effects are finalized, ready for the video to be shown on the screen. By the time the commercial video production process has been completed, a large team with unique, specialized skills will have added a flourish to the end result.
Reach Out to Insight Studios
Commercial video production is about far more than just spreading the word or making a cool video. It is about defining the whole image of a brand and creating a vision that represents a company, and its mission.
Ready to create the commercial that matches your vision and reaches your audience effectively?