Ensuring Effective Promotion – How to Ensure Your Film Promotion Company is a Good Fit?

Before you start the process of creating your film, you may not even think about the role that film promotion companies play. The truth is, the way a film is distributed and promoted can make a huge difference.

Whether you are creating a documentary, or an action film, a movie promotion agency can help to ensure that it gets in the hands of the right people. Good film promotion companies know how to build a buzz around a film and start to get it seen.

The Role of a Film Promotion Companies

There are a number of different promotion companies out there, and a lot of video production companies also offer this service. For instance, when you get a film made with Insight Studios, the next step is using distribution and promotion services to start to get your video seen and build significant buzz. 

Movie promotion agency roles can include:

• Digital marketing movie promotion via ad campaigns and trailers, getting your video trailer seen on social media or other online platforms such as YouTube.
• Getting your movie reviewed and seen by important industry figures. Reviewers may receive advance copies of a film in order to provide reviews. Good reviews can make a film release so much more successful.
• Getting a film into certain theaters to ensure it is available to watch.
• Discussing deals and marketing a film to streaming services if relevant.

These are just some examples and a movie promotion agency can play a lot of different parts in the process. A lot of the role of a film promotion agency will be down to the type of film that has been made and the sort of people who are the target audience. For example, if you have made an action blockbuster film you probably won’t work with film promotion companies with a record in documentary films only.

Global or Local Film Promotion?

One of the huge decisions to make when it comes to movie promotion is whether you are going to try to market to a global audience. This will come down to the budget and the type of movie that has been made. Sometimes it simply will not be possible. Other factors such as language plays a big part, and whether the film has been subtitled or dubbed for other languages.

If you are marketing in multiple locations then you may need to work with more than one promotion company to ensure the best possible job is done.

Checking Your film Promotion Company is a Good Fit

When you are trying to find a film promotion agency or company to work with when it comes to spreading the word about your film, there are a lot of different things to consider. 

Just like when choosing a production company, a discussion with the team is vital. It can be very hard to get a good feel for whether a promotion or production company is right for the project without hearing their ideas on it.

A portfolio is utterly crucial. You shouldn’t commission a promotion company without seeing the sort of work they have done in the past, just like you probably wouldn’t work with a production company unless you knew what sort of productions they had been involved in.

Consider your niche, too. What sort of production are you making and who is the right agency to promote it? For example, if you have made a documentary film then working with a promotion company that has a good track record of promoting these kinds of movies will make a big difference. The experience the company has definitely makes an impact.

It’s always a good idea to book an initial consultation and discuss ideas between you, when you may get a good feel for whether the project suits all people involved.

Summary – Finding a Promotion Company

If you have already been commissioned by a television company or you are making your film for a smaller audience then you might not need a promotion company. However, to maximize the number of people who will see your production, a partner that can promote the film is worth exploring.

Insight Studios can help bring your cinematic dreams into reality and help with every part of the process. Reach out to us today to start the process.